Change is one of the prime constants in the world. That’s particularly right in the SEO dominion. Each year, fresh technologies form and outline how we access and interrelate with content. Perhaps you’ve utilized the similar tried-and-true strategies which fetched results previously, but you seek for novel approaches of SEO service to keeping your website pages and content findable and relevant. Or maybe you’re lost in a pool of larger competitors who attract traffic while you are left on the side-lines.
In any of the case, you ought to ask yourself a significant question: Are your SEO service strategies updated with 2020’s modern developments? Check out several vital trends as you make and retool your SEO service strategies in the upcoming months and the 2021 new year.
1. Excellent User Experiences: A Key Priority
Audience hunt for fast-loading websites, hassle-free navigation, easy-to-understand content and responsive website design and development for good multi-platform experience. Maybe, this isn’t exactly headline news, but it’s vital to make the end-user experience as your main priority. Review your website design & development and ask yourself some questions:
- What do your website page load times seems like?
- Are your navigation menus instinctive and easy to access?
- Is your content easy simple most individuals to read?
If audience on high-speed internet are caught waiting for a page to load, visualize the frustration of these audiences in areas with blotchy internet access. They would not get up and make a cup of tea while your website page loads – they may bail and go to a competitor in its place. The same goes for difficult-to-navigate websites and pages with great high-level language or use of jargon.
The bottom line: Enhance your website page load speeds, create a logical page navigational structure, and draft your content that is as easy as around a sixth- or seventh-grade level.
2. High-Quality Content: Helpful, Applicable and Timely
Ever been viewing YouTube videos and skipped past or simply muted ads? Or scrolled through an ad on Instagram or Twitter? Then you perhaps aren’t astonished by this statistic which suggests that around 91% of total ad spend is watched for less than a second.
Maybe “ad fatigue” is a thing, but high-quality content is still a major part of SEO strategy. Your spectators want helpful, applicable, and on-time content, and guess what– Google too loves it. When someone requires changing the oil on a Honda Acord, that individual doesn’t want a 900-word sales pitch for oil filters. Hence, informational content tends to fetch greater search rankings: It endows users with greater value.
So, what can you offer to your audience? How-to guides, video lectures, podcasts, infographics, FAQS, valuable hacks and easy tips will draw them in. Marketing language is so 1990s. Leave it in the past.
3. Content Word Count: Shorter Isn’t Essentially Better
It’s a common insight that shorter content is favoured over lengthier content, but that’s not always true. In reality, web pages with lengthier high-quality content fascinate more views. That’s no surprise – audience looking for answers seek to get everything they require from one place. Think of it as one-stop shopping, apart from information.
Website pages over 2,000 words entice more readers, but length is just not the only key. Your content ought to endow with everything your audience is seeking for – in other words, high-value and wide-ranging. Take into consideration step-by-step tutorials with pictures or illustrations: You do not have to jump from one website to another to check through cooking a lamb roast or substituting a car battery, on condition that the tutorial is nicely written and encompasses every step. Glossaries and information bases can work for expert or in-depth topics – for example, mortgages, fiscal investments, or machining equipment.
Those are just some examples, but you avail the overall idea. Provide thorough content with topics and formats which fulfil your user’s needs.
4. Safe Websites: Security and Confidentiality Are Crucial
Protecting website visitors’ security and confidentiality seems like a no-brainer, however it’s yet a vital segment of the audience’s experience. Website visitors will leave from a page if they don’t feel safe or if they read the words “Not Secure” as a cautionary or appearing in their browsers’ address bars.
This all might seem like practicality, but what really does it have to do with SEO? If you’re coming across high bounce rates and your web page rankings are lesser than usual, it’s time to offer your site’s security a once-over. Implement HTTPS protocol on your website to offer encrypted and genuine secure connections. You not just keep nasty miscreants away from your visitors’ data, but you can also improve your website’s further rankings.