Hashtags are now used everywhere, even showing up in the corners of our TV screens when different shows and networks give us their per-determined hashtags to help inspire conversation. Hashtags are used to find and connect with the target audience, generate conversation, and build a brand on social media sites.
After the hashtags have been used to connect with members of the target audience, you can create your own hashtag that is mainly for your brand, motivating the users to talk about (or to at least include you in the conversation). There are few techniques to help you create a hashtag that boosts and precisely represent your brand, combining everything you’ve learned about the best (and worst) practices of the hashtag.
1. Make it brief but unique
One of the elemental rules to hashtags is that they need to be comparatively brief—it should be a few words or a short phrase, and not many words to make up a complex sentence. The hard part is coming up with something different that fits into that limited character count requirement (even on Instagram, where there’s no such requirement, it’s better to keep it short).
Keep your hashtag unique so that the users can easily use it on their topic, and it will also avoid interference with another topic using the same hashtag. For instance if you use the term BigBrother, which can have multiple meanings; you could mean an older male sibling, a competition-based reality TV show, or some intense government surveillance.
2. Evoke an Emotion
If you wish to leave a long-lasting impression and something worth sharing, you can use your tweet or Instagram image and your hashtag to evoke an emotional reaction from your users. Not only will this catch their attention, it will also motivate them to share.
#SFBatKid was a good example of a hashtag that took off and promoted Make a Wish and a documentary about one of their participants. A young boy got to dress up as batman where he accompany a full-grown batman to save the day, all credits to the Make a Wish Foundation.
Many people were incredibly touched, the hashtag (and the story) went viral, Make a Wish got a great deal of free marketing, and in fact they got some donations to help more kids in the process, too.
3. Pick Something Topical
Is there something going on in the world that you can write it on and create a hashtag to represent your brand around?
While this would hardly be the case for the majority of hashtags you create to boost and represent your brand, when you’ve got a chance to jump in on a trending topic that’s already getting a lot of buzz, you can easily redirect some of it to include you and your brand.
The hashtag won’t stick around forever, but it can assist in generating few conversations involving your brand while it’s there.
4. Have a Hashtag for Events
Creating an innovative hashtag that is specifically for an event your business is having encourages users to live tweet and/or share their experience on Twitter. Even if they are not live tweeting constantly, having a ton of people tweeting pictures or statuses about your event, tagged with your hashtag, will provide you instantaneous free promotion that could be other members of your target audience.
5. Incorporate Humor or Cleverness
Hashtags that are either funny, cleverly constructed, or both are much more likely to grasp and spread like wildfire. If it’s funny or clever, it’s mostly easy to grasp, and users will be excited to be a part of it. A play on words, a joke, or a phrase with a good intonation will be easier for users to latch onto.
No matter how innovative your hashtag is, you have to be careful what you attach it to, and you’ve got to be sure you’re ready to unleash it.